What is Strategy?

When it comes to strategy, the mistake most managers make is thinking they have one when they don't.

Joan Magretta, author of the bestselling book Understanding Michael Porter, has teamed up with illustrator Emile Holmewood to capture essential strategy concepts in a short, easy-to-understand, graphic format.

Here you'll find the classic Porter frameworks industry structure and the Five Forces, competitive advantage and the value chain as well as a set of practical tests to ap ...